Released on: August 1, 2008, 11:40 pm

Press Release Author: Stephen Taylor

Industry: Small Business

Press Release Summary: The founder and CEO of www.worldbusinessculture.com has
warned businesses thinking of developing into China that they face failure if they
do not account for the particulars of Chinese business culture. Failure to
understand the importance of personal relationships, body language and age are
highlighted as the most common reasons for business problems.

Press Release Body: The founder and CEO of www.worldbusinessculture.com has warned
businesses thinking of developing into China that they face failure if they do not
account for the particulars of Chinese business culture. Failure to understand the
importance of personal relationships, body language and age are highlighted as the
most common reasons for business problems.

Keith Warburton, comments, "I have seen a number of global businesses ventures with
China fail because of a failure to research, understand and act upon the various
strands of Chinese business culture. China has one of the most complex business
cultures in the world, full of symbolic gestures, hierarchies and ancient customs
and companies simply do not invest the time and resources into understanding them."

"Doing business in China can be a cultural maze for the unsuspecting business
person. The rate of Chinese business development has been swift, and the lack of
understanding of business culture in China has led to numerous problems that could
have been avoided by a basic knowledge of world business culture."

Aware of the many problems caused by issues surrounding cultural barriers to global
business, Mr Warburton developed a website (www.worldbusinessculture.com) to offer
help and advice to the international business community. The site features help and
advice on issues such as dress, greeting styles and business structures.

Mr Warburton adds, "The world business culture website has proven a real success.
There is a growing realisation that cultural awareness is essential when conducting
global business. We provide guides to help and educate on the business culture of
specific countries."

Mr Warburton's top tips Doing business in China

Chinese business culture has a number of important elements. Handshaking is the
norm, with a Chinese handshake tending to be light and lingering. It is customary to
look down, lowering the eyes as a mark of respect. As all relationships are unequal
it is important, if you wish to appear honourable, show respect to age, seniority
and educational background.




Web Site: www.worldbusinessculture.com

Contact Details: Company name : World Business Culture
Street name : The Stables, Paradise Wharf
city name: Manchester
Zipcode: M1 2JN
Country: UK
Phone : 0044 161 273 4000